“Helvetica” comes from the Latin word for Switzerland (Helvetia), as the font was initially developed for the Haas Type Foundry of Münchenstein, Switzerland. Haas commissioned Miedinger to create a ...

Alison Syrett is an editor and writer with over a decade’s worth of experience in the fashion industry covering everything from personal style to shopping recommendations to emerging trends.

Supported by Photographs and Text by Simbarashe Cha Simbarashe Cha wrote the text and made these photographs for Style Outside, a visual column that explores street style around the world.