Part One AS communicators, we all look forward to winning awards for PR and marketing.  But beyond that, there are brands ...

WITH the smell of elections in the air, political formations of all hues and colours in Bihar have begun their preparations to woo the masses with catchy slogans and populist economic agendas targeted ...

Lalo Schifrin, the composer who wrote the endlessly catchy theme for “Mission: Impossible” and more than 100 other ...

Taglines can be unrelated to the plot of the picture, or plot-specific. Either way, they should be compelling, concise, and ...

As a typical 2025 TV guide watcher in the present day, I’ve come to understand that not all streaming platform options are ...

By Malak Shalaby Before we had targeted ads popping up after every click, there were the legendary commercials that genuinely stuck in people’s minds. These weren’t just ads — they were mini-movies, ...

Keshav Mittal, a 17-year-old from Punjab, achieved All India Rank 7 in NEET UG 2025 on his first attempt, scoring 680 out of ...

And data backs that up. Kantar found that humorous ads are 27% more expressive, 14% more involving, and 11% more distinct. Oracle says 91% of consumers prefer funny brands, but only 20% perceive them ...

As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold ...

The U.S. is rare among Western nations because it allows pharmaceutical advertising. But a new effort aims to stop it. A bill was introduced in Congress recently that would ban pharmaceutical ...

Justice minister says he doesn't like 'soft on crime' slogans, but won't 'diminish' those concerns 'When we hear the scrutiny that may come from the public on an issue that's an early warning ...