A company's logo is one of the first things that a customer notices about a business, whether they are receiving a marketing mailing, visiting a website or approaching a physical store.

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a ...

For the second time in six months a major Connecticut health insurance company is rebranding itself with a new logo and consumer focus, as the industry continues to shift away from being solely ...

Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at trade shows. Today, in an increasingly competitive marketing landscape, companies are recognizing the power ...

Oswego has launched a regional marketing and rebranding campaign to attract more visitors and accelerate economic development. #GoOswego features a new regional marketing logo and website at www.Go… ...

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have ...

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

Department Marketing Materials The Harvard Business School logo may be used on official HBS marketing materials (brochures, flyers, Web sites, etc.). (Note that this does not include an individual's ...

Today, the Kraft Heinz-owned brand unveiled its first logo revamp in two decades alongside a creative campaign, all aimed at evolving the processed liquid and block cheese products and pasta meals ...

Marketing is how you establish your business presence or brand, the way that you communicate the value of your product or service to your target audience, and how, where, and at what price you sell.

These companies have huge design and marketing budgets. Every tweak and every decision made with relation to their logo and their brand is agonised over in excruciating detail.