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Dr. Martens and Bratz Tease Forthcoming Collaboration Featuring Three New Footwear Styles
Dr. Martens is getting in on the Y2K aesthetic resurgence through an upcoming collaboration with Bratz releasing April 10.
Gen Z loves brand swag—how marketers are using stickers, tote bags and more to drive loyalty
It and Glossier are using branded merchandise to court Gen Zers eager to bond over shared fandom.