Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

It's the moment we've all been dreaming about - Topshop is back! When the high-street chain closed it's doors in 2020, ...

The manager’s vision of the brand of baseball he expects from his ... Tigers staffers feel their slogan is a winner and are thinking there is no reason to change a good thing.

For multinational brands, finding words that translate worldwide can be a costly endeavour. HSBC discovered this when its “Assume nothing” slogan was converted to “Do nothing” in several ...

Global airline alliance SkyTeam has launched a new brand campaign and slogan ahead of its 25th anniversary later this year.

A strong typographic identity transcends the simple selection of a font – it’s a strategic design decision that influences ...

From bold slogans to quirky statements, here are celebs who made headlines with their tees. Just like Yuzvendra Chahal here are all the other celebs who made statements with their slogan T-shirts.

Brand representatives working across all walks of life, from airlines to children's medicine to kettles, gathered on Thursday night to celebrate winning Newsweek /BrandSpark's Most Trusted U.K. Brands ...

As the current administration chips away at foundational policies and rights, brands aren’t sure whether to flee or ...

Only those on fixed-rate deals - around 11 million homes - will see no change until their current term expires. An extra four million homes have fixed the cost of energy units since November ...

At Ad Age’s NextGen Summit, Harman's Chris Epple and Annex88’s Brandon Solis explore how authenticity, personalization and ...

As well as the emotional toll it can take, parents also have to decide how to juggle looking after their little one while ... down as head of iconic fashion brand Donatella Versace has stepped ...