"We believe our Betty Crocker sprinkles are best enjoyed within two years," Maria Jaramillo, business unit director for Mexican and baking at Betty Crocker, says.

General Mills uses the dye in Betty Crocker sprinkles and pink Pillsbury icing and also had been planning to meet California’s deadline to phase out Red 3.

Betty Crocker is launching limited-edition seasonal mixes and kits that include Dunkaroos, Reese’s Pieces and Hershey’s Kisses varieties.

The new collection of Betty Crocker Cookie Cups offer six mixes that turn yummy cookies into cups that hold a variety of surprises, including fudge, candy, peanut butter and even pretzels.

Hershey's Chocolate World guests can taste free samples of cookies and cupcakes from Betty Crocker's and The Hershey Company's new line of mixes and frostings June 3 and 4.

Red No. 3. is commonly found in candy, gum and cookies, including Brach’s candy corn, Betty Crocker sprinkles and strawberry Ensure. It was banned for use in cosmetics and topical drugs in 1990.

MINNEAPOLIS — This year marks 100 years of the Betty Crocker brand, owned by Minnesota-based General Mills. The American icon rose to fame with cost-cutting cooking advice during the Great ...