The philosopher was unhappy with this state of affairs, and demanded a swap, explaining: “I’ll be doing a lot of intense thinking in bed, and I don’t want all my thoughts crashing into the underside ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect ...

W. Edwards Deming’s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren’t just about improving production lines—they were about ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Advertising slogans often require nuance ... In each study, he employed a "test for the best" approach to identify the most effective ChatGPT option for the ad based on the consumers' ratings.

Who hasn’t moaned about the ubiquitous “See it. Say it. Sorted.” line that blares out on repeat every time you take a train ...

Daisy is a new creator economy startup that rewards influencers with points for engaging with brand campaigns on social media.

For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the 1930s to the emotionally charged campaigns of the present day, the Irish ...

However, the most iconic iterations of the ads have to be ‘My Goodness, My Guinness!’ — where a zookeeper would try to ...

Manas Gulati, Co-founder and CEO of #ARM Worldwide, writes that by turning audiences from passive viewers into active ...