Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast ...

Do you remember the last fast-food commercial you saw on television? Does the jingle still haunt you? When it comes to fast ...

Pup, Pup and Away — that’s one marketing slogan considered for a new flight service from Long Island that lets dog owners ...

Along with that largely virtual effort, we got four interesting campaigns centered in the real world, which is always reassuring. Three were playful, while one was quite sobering—but all four brought ...