“The millennial mom is a small part of our consumer base,” concedes Evelyn Mazzocco, head of the Barbie brand, “but we recognize she’s the future.” Part 2 The board behind Mazzocco’s ...

The Senior Vice President of Barbie and Global Head of Dolls, Mattel, stated, "Barbie is at the heart of pop culture, and we're excited to meet fans where they are by offering a new mini ...

The Barbie logo is displayed on the dial, as is the Barbie head silhouette. What makes the Carlie Barbie watch so exciting is its interchangeable strap and chevron topring, inspired by Barbie’s ...