Stingray Advertising’s video network reaches regions across Quebec and Ontario, with plans for further expansion into diverse retail verticals. This collaboration represents a new era of retail media ...

Why so-called third spaces are as effective in influencing buying decisions as they are in creating connection.

Publicis Groupe has entered into an agreement to acquire Brazilian influencer marketing agency BR Media Group to expand its ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Broadway stars are turning to influencing as a side hustle, as digital-native creators are looking to the stage.

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social ...

The American Culture Quiz is a weekly test of our unique national traits, trends, history and people. This time, test your ...

It’s no secret that user-generated content is often more engaging and authentic than content brands produce themselves. For years, marketing experts have been giving advice on how to encourage your ...