Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

With the origins of the holiday tracing back to 1582, humorous tricks and pranks have been entertaining the world for centuries. Whether you've been strategizing for a while or come up with something ...

April Fools’ Day is here, and it’s either the best day or worst day, depending on your sense of humor. Companies across the globe take part with jokes and pranks of their own, and they’re either ...