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The Average American Woman is ‘Plus Size’ – Why Does She Still Feel Like the Minority?We hope this data gives brands the evidence to properly support and invest in the average American woman of all shapes and sizes. Sarah Neill is the Founder and CEO of Mys Tyler, the social ...
Studies have shown that shoppers prefer to buy clothing labeled with small sizes because it boosts our confidence. So as the weight of the average American woman rose, from 140 lb. in 1960 to 168. ...
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