The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...

The supermarket has axed Star Products from its Asda Rewards scheme, with customers slamming the change by saying there is ...

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

In one of Allan Leighton's first major interventions, Asda will no longer cut the price of everyday staples just because the ...

Asda has ended its Aldi and Lidl price match scheme, as it plans to launch a major new Rollback campaign of price cuts ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

Asda has pulled its Aldi and Lidl price match scheme after just 12 months in the latest move by returning boss Allan Leighton ...