Asda has ended its Aldi and Lidl price match scheme, just 12 months after it launched. The supermarket’s boss Allan Leighton has ordered the move to help fund a major investment in EDLP price cuts as ...

Asda has dropped its Aldi and Lidl price match scheme 12 months after it was introduced, in a bid to focus on its own prices “not competitor comparisons”. The supermarket chain is set to launch its ...

Aldi has made a cheeky dig at Asda following the supermarket's announcement it was ending its Aldi-Lidl price match scheme. The scheme was launched in January 2024 with Asda being the first ...

In January 2024, Asda became the first UK supermarket to price match both Aldi and Lidl across hundreds of everyday items. As a result of lowering prices, the retailer claimed customers would save ...

Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, according to reports. The Leeds-based firm, which in January 2024 became ...

Asda will no longer meet prices set by Aldi and Lidl, saying it will focus on its own “great prices” rather than competitors - but Aldi could not resist hitting back with a cheeky comment.

This research, based on a shopping list of 150 items, including the 56. Aldi and Lidl were excluded because they don’t consistently stock the same range of products as the larger chains.

A supermarket that became the first to price match Aldi AND Lidl has dropped the scheme after just 12 months. Last January, Asda vowed to take on the budget supermarkets - matching the prices of ...

Asda has axed its Aldi and Lidl price match scheme as its boss seeks to make his mark after returning last year. In one of Allan Leighton’s first major interventions since returning to run the ...

The decision follows the UK supermarket ditching its promise to match prices at rival supermarkets Aldi and Lidl. A message on the price match page on the Asda website says that "our Aldi Lidl ...