If announced, this would mark Alexa's most significant evolution since its debut in 2014. Although Amazon has long been a leader in the AI assistant space, the landscape is rapidly shifting. Companies like OpenAI, Google and Anthropic are rolling out increasingly sophisticated AI assistants capable of multitasking and completing complex requests.

Over the last year or so, Google and Apple have given their voice assistants AI-powered upgrades to make them smarter and more powerful. Gemini has nearly replaced Google Assistan