Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...

The Firefly Video Model, as Adobe is calling the service, will compete against Sora, a model developed by ChatGPT creator ...

Adobe released what it called "the industry's first commercially safe AI video generation model." ADBE stock rose on Wednesday.

Adobe (NASDAQ:ADBE) on Wednesday released the new Firefly application, a destination to generate images, vectors and now videos with the Firefly Video Model in public beta. The new Firefly Video Model ...