Adobe debuts Firefly Video Model in public beta, challenging OpenAI’s Sora with AI-powered video tools for pro filmmakers, ...

Put aside your AI skepticism for a moment and applaud the fact that at least one tech company isn’t stealing or infringing ...

Lightroom is gaining the ability to find and remove distractions automatically, along with several other features ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Adobe (ADBE) has released the new Firefly application, the most comprehensive destination to generate images, vectors and now videos with the ...

Software company Adobe (ADBE) has launched a new artificial intelligence (AI) tool that can generate video clips for users as ...

The Firefly Video Model, as Adobe is calling the service, will compete against Sora, a model developed by ChatGPT creator ...

Next-Gen filmmakers, supported by the Adobe film and TV fund, get real about what it takes to premiere a film at Sundance.

The Variety & Adobe The Future of AI Filmmaking panel at Sundance featured a conversation about how AI is being used in entertainment.

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By Etan Vlessing Canada Bureau Chief Ahead of the Oscar nominations being unveiled, USC’s Annenberg Inclusion Initiative and the Adobe Foundation have released a new edition of their Inclusion ...