Adobe debuts Firefly Video Model in public beta, challenging OpenAI’s Sora with AI-powered video tools for pro filmmakers, ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

The Firefly Video Model, as Adobe is calling the service, will compete against Sora, a model developed by ChatGPT creator ...

Next-Gen filmmakers, supported by the Adobe film and TV fund, get real about what it takes to premiere a film at Sundance.

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Variety will host three panels with talent, filmmakers and creators, presented by Adobe, at the Sundance Film Festival. The conversations, running Jan. 24-25, will take place at the Adobe House.

Software giant Adobe is making an additional $5 million commitment — on top of its $6 million pledge last year — to support underrepresented creators and filmmakers in the film and TV industries.