Business Insider4y
AT&T spent billions to revolutionize advertising – now it looks like it's all but giving up on it
A few years ago, AT&T laid out in grandiose terms its plan to reinvent the way all of TV advertising was sold, taking on Facebook and Google in the process and perhaps craziest, making ads people ...
Business Insider India5y
AT&T has quietly bolstered its ad tech to compete with Google. Here's the pitch deck it's showing to agencies to explain how it works.
Read more: AT&T has lofty ambitions to change the way TV advertising is sold, but ad buyers worry it will become a walled garden like Facebook and Google The pitch deck shows how AT&T is working ...