Democrats want to spend millions searching for a liberal Joe Rogan. It won't work. "We need our own Joe Rogan," has rapidly become the most important insight the Democrats took away from the 2024 Election.

The fruitless search for a liberal Joe Rogan has gone on long enough to become its own cliché. Sure, the overarching diagnosis is spot on: Liberals have been sufficiently rooted out of the digital-media ecosystem at a moment when political conversations and activism exist largely online.