Willem Dafoe and Catherine O'Hara are the ultimate pickleball hustlers in Michelob Ultra's Super Bowl 2025 Commercial.
Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast of the Big Game will help the brand kick off a year of sports sponsorships that will likely include the Ryder Cup,
Michelob Ultra’s Super Bowl ad features surprising pickleball legends Willem Dafoe and Catherine O’Hara touting its new “Play for an Ultra” platform.
Willem Dafoe and Catherine O’Hara hustle pickleball players White Men Can't Jump style (with Challengers energy) in Michelob ULTRA's Super Bowl ad.
Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss and Ryan Crouser face off on the courts in Michelob Ultra's Super Bowl spot
It's almost time for Super Bowl LIX, which means big business and bigger celebrity appearances on screen during commercial breaks on Sunday, February 9.
Twenty-two years after a horse reunited with its trainer during a break in the Super Bowl action and took the top spot in the 2013 USA TODAY Ad Meter ratings, the NFL's grand finale arrives back on the doorstep of New Orleans and the Superdome.
NFL legend Randy Moss, Olympic gold medalist Ryan Crouser and WNBA superstar Sabrina Ionescu make cameos in the Super Bowl ad.
Yes, Catherine O’Hara can play pickleball and she does enjoy an occasional beer. That helps to explain why she looks so natural in a new Super Bowl commercial for Michelob Ultra.
Catherine O'Hara and Willem Dafoe chat with USA TODAY's Ralphie Aversa on the set of their new Super Bowl commercial with Michelob Ultra.
Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded advertising day of the year.