Virgin Group’s chief brand and marketing officer Claire Hilton is stepping down after six years, as the company appoints its ...

Growth in marketing spend is an “implicit recognition” Unilever’s investment three years ago was “absolutely uncompetitive”, ...

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how ...

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how ...

Brand models are necessary and important pieces of work, but marketers overcomplicate them with too much fiddling and overly ...

Rules coming into play from October mean that brands will not be able to advertise “less healthy” food online or on TV ...

While Adidas experienced double-digit growth in the first half of 2025, CEO Bjørn Gulden expects US tariffs will have a €200m ...

Meta CEO Mark Zuckerberg claims AI “superintelligence” - which surpasses human intelligence in “every way” - is within reach.

Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic ...

Getting ‘Back to Starbucks’ and dialling up what customers love about the brand has been a key focus for the chain as it ...

The UK’s ethnicity pay gap is a “moral and economic failure”, says People Like Us, as new campaign highlights £3.2bn lost in ...

As part of PayPal’s most significant integrated UK marketing push in years, the brand is on a mission to re-engage customers ...