Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...

The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators.

Created with Wieden+Kennedy, “A Deeper Understanding of Hair” revolves around a documentary-style film that details real hair care experiences.

As businesses strive to navigate consumer, regulatory and technology complexities, the right data strategy can mean the difference between fragmented customer experiences and truly personalized, ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach.

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...