A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.

This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.

Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.

The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and ...

Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, ...

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Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization.

The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns.

ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?

ChatGPT's AI search experience is now available to a larger number of users, which could further accelerate its growth.

These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.

Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.