Artificial intelligence is revolutionizing customer experiences by enabling more personalized, efficient and responsive interactions. The next opportunity comes in the form of AI agents, which carry ...

The three consumer goods companies shared their goals after General Mills and Kraft Heinz announced similar synthetic dye deadlines earlier this month. Nestlé is looking to scale the technology for ...

CGT exists to inform, empower and connect industry-leading consumer goods execs who seek transformational business growth through the implementation of innovative tech.

When Lee Slezak, Tyson Foods VP of IT architecture emerging technologies in analytics, first joined the food company four years ago, AI was typically referring to AVN Influenza, not artificial ...

Kraft Heinz is building an internal generative AI app, known as KraftGPT, for employees to obtain quick insights into such things as product sales. The app is “kind of like an ‘Ask Me Anything’ app,” ...

The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods ...

Procter & Gamble is optimistic on the expected cost savings from its use of AI in the supply chain as it accelerates productivity levels to pre-COVID levels. The CPG’s global Supply Chain 3.0 ...

Colgate-Palmolive is piloting a generative AI-enabled chatbot that marries digital shelf data curation with content creation, and it’s developed a cross-functional team for the closed-beta test. The ...

L’Oreal ’s use of generative AI technology is taking its concept creation timeline from weeks to days, expedited by image models from Google. The company has been using Imagen 3 and Gemini multimodal ...

Mars is using an in-house developed generative AI tool that’s helping develop as many as 50 product concepts a day. The proprietary tool, built by the company’s One Demand Data & Analytics team and ...

The company has partnered with subscription platform Recharge to get access to more data that will allow it to test strategies such as product bundling within its loyalty efforts. The technology’s ...

4. Brand Positioning Investment in brand positioning is a critical factor that can determine the trajectory of revenue growth. Unfortunately, many leading CPG companies find it difficult to position ...