Brand Protection Report highlights its extensive use of AI to combat counterfeit goods, resulting in the disposal of over 15 ...

Birla Opus is adding a fresh coat of paint to IPL 2025 with its innovative campaign, ‘Indian Colours League’. As a newcomer ...

Mixue Group, a Chinese drinks company, reported increased profits and outlined expansion plans. They raised $444 million with ...

Maserati, part of the Stellantis group, aims to boost its customisation services as it plans a turnaround. The brand's ...

Germany aims to maintain strong trade relationships with the United States despite recent tariff disagreements. German ...

Emarketer predicts X ad revenue to grow 16.5 per cent in 2025 due to brands fearing retaliation by politically connected ...

Imperial Brands plans to achieve 3-5 per cent annual operating profit growth and initiate yearly share buybacks until 2030, ...

B.I.G Media Communications has launched Native to transform digital media in India. Native aims to empower regional creators, ...

Elon Musk's social media company X has sued the Indian government, alleging misuse of a law to block content. At the same time, Tesla and Starlink are making inroads into the Indian market. The case ...

U.S. President Trump is willing to extend the April 5 deadline for ByteDance to sell TikTok to avoid a U.S. ban. Trump hinted at a possible reduction in tariffs to secure the deal, acknowledging China ...

President Trump’s new tariffs on auto imports will significantly raise costs for many major carmakers, including Hyundai, Volkswagen, and General Motors. The 25 per cent tariffs will apply to all ...

Brand managers need 'Situational Awareness' similar to pilots. They should constantly scan market conditions, track internal ...