The campaign will be amplified across various touchpoints like print, outdoor, OTT platforms like Hotstar, Zee5, and MX ...

Beyond digital platforms, ‘Yours To Take’ will be featured through activations at music festivals and cultural events across ...

Each meal will include one of six collectible trade cards, featuring McDonald’s characters and Minecraft treasures. The meals ...

Even as JioHotstar crossed 100 million paying subscribers, the FICCI-EY report cautions a further drop in the share of ...

Before Meta, Neary worked at Skype as VP and GM of Global Market Development. He has also worked with eBay, Vendio Services, ...

According to industry leaders, the advertisers are riding on the back of a misnomer that YouTube – the biggest digital medium ...

Dan Hagen is promoted to a group-wide role as Global Chief Data and Technology Officer. Hagen is succeeded by Jamie Seltzer ...

Automotive ad spend is projected to decline by 7.4% this year, while retailers are expected to cut their budgets by 5.3%.

While X battles the government in court, Musk’s other ventures, Tesla and SpaceX, are seeking regulatory approvals to enter ...

Despite declining subscription numbers, industry leaders argue Pay TV's future remains strong, citing vast viewership, ...

The “Easy in Levi’s” campaign includes a series of montage films capturing Dosanjh at a soundcheck in his Levi’s loose fits ...

Bumrah will feature in LTF's Above The Line and Below The Line marketing campaigns, spanning a variety of channels. The ...