The benefit of a slogan is just that: The same memorable message can be used for many purposes in many different media. A brief, catchy slogan can be placed in advertisements, workplace posters ...

Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

Today, on their social media platforms, the Blue Jays unveiled a hype video showcasing what appears to be a new team slogan.

Learn about the branding cycle, its key stages, and how it helps businesses build a strong, lasting brand identity for ...

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes ...