How Customer Problem Statements Can Solve Real Paint Points Innovation starts with understanding your customer. This simple framework helps uncover real problems and engineer meaningful solutions.

How a problem is framed or described can determine the kinds of options considered to address the problem, stakeholders’ perceptions of its importance and the achievement of the desired solution.

How to Help Doctoral Applicants Write a Great Statement of Purpose To have the best chance of revealing their strengths, would-be Ph.D.s need a clear idea of what we’re looking for.

Learn how to write a strong personal statement for college. Get tips on choosing the right topic, engaging admissions officers, and avoiding mistakes.

Making the Case: The No-Nonsense Guide to Writing the Perfect Case Statement, by Jerold Panas, seeks to help nonprofit groups draft a document to explain why they deserve support. Mr. Panas, founder ...

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement ...

A personal mission statement is a great tool to have handy when pitching investors, potential hires, and clients, edtech founder Eloise Skinner says.

An SOP for scholarships is a personal essay that articulates your academic journey, career goals, and the reasons you're seeking financial assistance. Step-by-Step: How to write a statement of ...