Donald Trump’s media company has filed to launch an exchange-traded fund that would invest directly in both Bitcoin and Ether, the latest in a wider push into digital assets tied to the president’s personal brand.

Over two years ago, entrepreneur Justin Sun was sued by the U.S. Securities and Exchange Commission (SEC) for fraud. Fast-forward to the present, and one of the billionaire's crypto companies is set to go public via a reverse merger with SRM Entertainment (NASDAQ:SRM).