If you were surprised to see yourself suddenly following President Donald Trump on Instagram and Facebook this week, it’s not because Meta forced you to, the social media company says.

In the days before TikTok went dark, Instagram and Facebook released a flurry of new features and ran advertisements promoting its platforms as a comparable alternative.

Meta is enticing TikTok creators with up to $5,000 as a way to "jumpstart" growth on Instagram and Facebook.

Meta is offering creators up to $5,000 in bonuses to switch to Facebook and Instagram. The cash incentive depends on the size of their social media footprint and comes days after TikTok went dark in the U.

According to a report from The Information, Instagram has been actively courting creators with followings in the millions, particularly those who launched their careers on TikTok. On offer are monthly cash incentives ranging from $10,000 to $50,000 if they prioritize posting to Reels.

According to a new report from The Information, Instagram is offering creators monthly bonuses ranging from $10,000 to $50,000 for posting their videos on Instagram Reels before posting them on other platforms, including TikTok. Meta did not immediately respond to a request for comment from Mashable.

Meta is luring TikTok creators over to its platforms with the promise of cash bonuses, content deals, and support to grow their communities. The company

In a statement to The Verge, Meta spokesperson Paige Cohen confirmed that the company has launched a Breakthrough Bonus program that lets TikTok creators earn up to $5,000 over three months for posting Reels to Facebook and Instagram.

Social media giant Meta has reportedly started trying to offer TikTok influencers cash in order to get them to join Facebook and Instagram.