The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly ...

Instead of artificial intelligence, the brand of ready-to-eat meals taps grandmothers to dish out advice on topics including relationships.

A new campaign by Joan Creative puts the iconic mascot into modern contexts alongside a new visual identity crafted by Bulletproof.

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase ...

Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video ...

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil ...

CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall ...

Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.