Nearly half of women in revenue roles have considered quitting, citing lack of mentorship, job insecurity, discrimination, & ...

This new guide reveals how to pivot from a lead-centric demand gen model by taking ownership of pipeline strategies.

Oktopost announced its latest integration with Microsoft Power BI, enabling B2B marketers to incorporate social media data ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining ...

Xactly's Sales Compensation Report report found 87% of sales teams are struggling to meet or exceed their quota targets.

Dun & Bradstreet has unveiled a new identity solution that connects consumer insights with comprehensive B2B2C linked data and digital signals. The D&B ID Graph Plus uses validated B2B2C identifiers, ...

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...