Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO ...

Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.

Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began ...

A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples ...

This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.

The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and ...

Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.

Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, ...

Get an exclusive extended 14-day Semrush Pro trial through Search Engine Land. Test all premium features free, plus save 17% ...

This update took 6 days to roll out and was a typical Google core update. SEO PPC PPC PPC Get the newsletter search marketers rely on. See terms. PPC ...

See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.