5 metrics to measure the success of Facebook videos From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing ...

How might consumers use AI agents to help with product research and shopping? Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on ...

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.

Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a ...

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down ...

The marketer’s guide to conquering data quality issues Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact.

The setup for burnout One of the biggest reasons marketers are burning out? No one knows what’s working or why. Success gets measured in surface metrics: impressions, clicks, a few headlines and maybe ...

To paraphrase an old saying: “New customers are silver; old customers are gold.” Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite ...

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those pitfalls.

Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether ...

Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?

5 ways B2B differs from B2C — and 3 ways they align Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters.