Artificial intelligence is revolutionizing customer experiences by enabling more personalized, efficient and responsive interactions. The next opportunity comes in the form of AI agents, which carry ...

The three consumer goods companies shared their goals after General Mills and Kraft Heinz announced similar synthetic dye deadlines earlier this month. Nestlé is looking to scale the technology for ...

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When Lee Slezak, Tyson Foods VP of IT architecture emerging technologies in analytics, first joined the food company four years ago, AI was typically referring to AVN Influenza, not artificial ...

Kraft Heinz is building an internal generative AI app, known as KraftGPT, for employees to obtain quick insights into such things as product sales. The app is “kind of like an ‘Ask Me Anything’ app,” ...

The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods ...

Procter & Gamble is optimistic on the expected cost savings from its use of AI in the supply chain as it accelerates productivity levels to pre-COVID levels. The CPG’s global Supply Chain 3.0 ...

L’Oreal ’s use of generative AI technology is taking its concept creation timeline from weeks to days, expedited by image models from Google. The company has been using Imagen 3 and Gemini multimodal ...

Both Hershey and Mars Wrigley are throwing it back to childhood with new peanut butter and jelly-focused flavors. Hershey has released Reese’s PB&J Big Cups, which combine milk chocolate, peanut ...

The company has partnered with subscription platform Recharge to get access to more data that will allow it to test strategies such as product bundling within its loyalty efforts. The technology’s ...

Consumer goods company Ralph Lauren has strategically positioned itself at the forefront of direct-to-consumer (DTC) initiatives, building out its presence and testing technology that supports these ...

Nike is ramping up product innovation this summer, supporting its efforts through a tech-powered Sports Research Lab. The company is tapping into athlete data to inform product development and is ...