NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try ...

Horry County Fire Rescue responded to the crash at the 9000 block of North Kings Highway just before 6 p.m. HCFR said there ...

NORTH MYRTLE BEACH, SC (WMBF) - A new fire truck has been added in North Myrtle Beach. A dedication ceremony for the new ...

On the south end of Myrtle Beach, Original Shucker’s Raw Bar, 300 N. Kings Highway, Myrtle Beach, serves 99-cent oysters from ...

Tropical Storm Chantal, the first of the year to impact the coast, is expected to hit Georgetown County early Sunday and ...

A North Carolina man vacationing on the Grand Strand died Saturday at a local hospital after being pulled from the ocean a ...

Rescuers are continuing to search for a swimmer who disappeared Wednesday night in the ocean in North Myrtle Beach. Local authorities and the U.S. Coast ...

Myrtle Beach-area club Capital Vacations is accused of racism, wrongful termination and retaliation by Jasmine Ray, a Black woman and former manager.

NORTH MYRTLE BEACH, S.C. — A North Carolina man died Saturday after being pulled from the ocean along the Grand Strand, ...

A North Carolina man died Saturday after being pulled from the ocean in North Myrtle Beach. Todd Hilliard, 63, of ...