Anheuser-Busch is encouraging its distributors and partners to replace the term "domestic" with "American" when marketing beer, arguing that the term better reflects the industry's identity.

Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to make the marketing change in order to reflect the pride of the brand.

Anheuser-Busch CEO Brendan Whitworth is calling on the beer industry to replace the term "domestic" with "American" when referring to U.S.-made beers.

Investing in our people and in new technologies and capabilities to drive industry and economic growth is core to who we are,” said Brendan Whitworth, CEO of Anheuser-Busch.

Brendan Whitworth, the beermaker’s chief executive, says he wants to change the term that describes his US-made beers, which includes Budweiser, Michelob Ultra and Busch Light, to “American.” ...

Brendan Whitworth, CEO of Anheuser-Busch, stated, "Investing in the communities where our people live and work is part of who we are. At Anheuser-Busch, we've been producing high quality, great ...

Whitworth said that 99% of the beers that Anheuser-Busch sells in the U.S. are made in the country. Additionally, 99% of the ingredients the company uses come from American farmers.

(CNN) – The head of Anheuser-Busch wants the beer world to ditch the word “domestic” and use “American” instead. CEO Brendan Whitworth sent a letter to distributors and partners saying “domestic” is ...

Brendan Whitworth, the beermaker’s chief executive, says he wants to change the term that describes his US-made beers, which includes Budweiser, Michelob Ultra and Busch Light, to “American.” ...

Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to make the marketing change in order to reflect the pride of the brand.