Peter Wood, founder and CEO of Apparel Brands, said: “Hype has long been a powerhouse in youth fashion and accessories and we ...

The Hype kids backpack and streetwear label has been acquired by Apparel Brands. Based in Manchester and backed by True ...

A lot of kids’ underwear is designed for toddlers or bigger kids, but what we like about Primary is that you can find sizes 2 ...

Through this latest acquisition, Hype is set to take on a new strategic direction “aimed at becoming the leading brand for ...

Everyone wants good looking, healthy skin, right? Of course we do. But trying to achieve it can feel daunting when there’s a ...

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Month, formerly known as National Runaway Prevention Month (NRPM), a public campaign to raise awareness of the runaway and ...

With strong graphics, Atlanta rapper Destroy Lonely's merch evokes his shimmering sound. This BBY$ Stars & Stripes Futbol ...

Looking to save some cash on gifts for the kids? Black Friday is your best chance to find huge discounts on toys to suit all ...

It was beginning to feel like verifying a historical fact for one of the most beloved brands in the world was more like ...

Leicester-based kidswear and streetwear brand Hype has been sold to Apparel Brand for an undisclosed sum. The deal comes 18 ...