It’s a surge in overseas popularity for a social media platform that’s already transformed travel and shopping ... afield as the U.K. and New Zealand. Xiaohongshu is sometimes referred to ...

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Amid recent "China Travel" fever, more foreign internet influencers are visiting China. Among them, American YouTube ...

Consistent and tailored content creation is the new gold for tourism operators to maintain engagement with Gen Z, as this ...

Recognizing this shift, FY Ads—the leader in cross-border marketing and the official overseas partner of both Meituan ...

travel and restaurant recommendations, as well as makeup and skincare tutorials. The #tiktokrefugee topic has racked up over 160,000 posts on Xiaohongshu, many of which are videos of American ...

What happens when you bring together the excitement of travel, the irresistible appeal of hotpot, and the dynamic energy of Chengdu? You get a campaign that's not only memorable but legendary. At FY ...

As the competition intensifies, understanding how to enhance post rankings is essential for creators seeking visibility and engagement. This article outlines effective strategies for optimizing ...

Black Myth: Wukong, Ne Zha 2, 240-hour visa-free travel to China, Xiaohongshu and TikTok refugees — Chinese culture and tourism took the spotlight in 2024. As we step into 2025, how can this ...

Guo Qingshan, from Shanghai, shared the unusual picture on the social media network Xiaohongshu (also known as Red Note) of a landscape from his native Yichang, in Hubei Province, which has ...