If you don't have a mission statement, create one by writing down in one sentence what the purpose of your business is. Ask two or three of the key people in your company to do the same thing.

Mission statements are sometimes confused with vision statements. A vision statement is a short, aspirational and inspirational statement describing your program's image of the future you seek to ...

Whether written as a mission statement, spoken or merely understood, corporate culture describes and governs the ways a company's owners and employees think, feel and act. Your own business's ...

A New York credit union is on a mission: women’s financial empowerment. More than half its customers are men. Here’s the strategy. He’s Spent Over 40 Years at Patagonia. Here Are His Tips ...