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The Liberty struck a deal with WNYW Fox 5 New York on Thursday to continue to be the reigning WNBA champions’ official TV ...

Is the WNBA a viable TV product or is it ... Since her college days, Caitlin Clark has been a ratings magnet. Her final college game, the 2024 NCAA women's national championship between Iowa ...

The basketball being played in the WNBA now is almost a different sport to what was happening on the court when Taurasi turned pro. Here's a look at the difference in the league leaders in three ...

Indiana Fever guard Caitlin Clark's popularity is undeniable.  Through various endorsement deals ranging from Gatorade, State ...

with the WNBA draft still to be held in April after the NCAA women's basketball championship, so check back often. We'll be updating our rankings from now until the season's opening night on May ...

Overall WNBA TV viewership surged by 300%, and Fever games now account for 45 percent of the league's broadcast value. Merchandise sales have also exploded, growing by an astounding 500 percent ...

Caitlin Clark helped the WNBA break records last season from attendance to TV ratings, increasing the popularity of women's basketball. However, one podcaster shared her take on Clark's role in ...