“As the official underwear of the @WNBA, Skims is as comfortable as it gets,” Skims wrote on Instagram, sharing a video of the basketball stars modeling various nude shades of the brand’s ...

NikeSKIMS, the first co-created brand between Nike and an external company, launches this spring. Merging Nike’s sport technology with SKIMS’ form-enhancing designs, the collaboration aims to redefine ...

Brink did that again when she shared an Instagram story on Wednesday, March 12, which showed the 6'4" forward rocking an all black military fit. To top it off, Brink wore a thin pair of black framed ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

The Skims partnership is the latest Nike effort to grow its women’s business. In recent months, it’s debuted the first signature shoe of WNBA star A’ja Wilson, launched an advertising ...

Nike has recruited Ms. Kardashian to try to change its fortunes with female customers, but Nike gets more out of this than ...

From Angel Reese to Skylar Diggins-Smith and A’ja Wilson to Brittney Griner, these 10 WNBA athletes catch our attention with ...

In a press release, Kardashian said that "Nike and Skims share a deep commitment to ... U.S. Soccer's Sophia Smith Wilson, Las Vegas Aces WNBA star A'ja Wilson and New York Liberty champion ...