Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.
There's already a dedicated women's soccer stadium in the National Women's Soccer League and another one is planned. The WNBA ...
Stewart was preparing to spend part of another WNBA offseason abroad. Alex Bazzell, the husband of Minnesota Lynx star Napheesa Collier, had seen his wife play multiple seasons overseas ...
Although ad spending and viewership growth expanded across all women's sports, basketball made notable strides with both programming and star power. The decisive Game 5 of the WNBA Finals was the ...
Women's sports enjoyed a marquee year across the board in 2024, but especially in television advertising, according to TV marketing firm EDO. In a report released Tuesday, EDO found that TV ...
A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.
Results that may be inaccessible to you are currently showing.
Hide inaccessible results