Ad spending on women's sports more than doubled last year
Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.
The growth of women's sports is spurring a building boom
There's already a dedicated women's soccer stadium in the National Women's Soccer League and another one is planned. The WNBA ...
The New York Times2d
Here are four ways Unrivaled could change the WNBA
Stewart was preparing to spend part of another WNBA offseason abroad. Alex Bazzell, the husband of Minnesota Lynx star Napheesa Collier, had seen his wife play multiple seasons overseas ...
NBC Los Angeles5d
Ad spending on women's sports more than doubled last year
Although ad spending and viewership growth expanded across all women's sports, basketball made notable strides with both programming and star power. The decisive Game 5 of the WNBA Finals was the ...
NBC Chicago5d
Ad spending on women's sports more than doubled last year
Women's sports enjoyed a marquee year across the board in 2024, but especially in television advertising, according to TV marketing firm EDO. In a report released Tuesday, EDO found that TV ...
NBC Bay Area5d
Ad spending on women's sports more than doubled last year
A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.