Given the high correlation between CTR with leads and conversions, this is one of the primary ... t click or purchase a product through an ad. ULTIMATELY, IN-APP advertising offers endless ...

“Mobile in-app is one of ... subscriber product and was ad free in its early years. Ads were only introduced into the app once we were sure we had a proven formula for advertising that was ...

The gaming-focused chat app Discord ... to advertising. Both Quests formats are only currently available to games developers and publishers, though Peter Sellis, Discord's SVP of product, said ...

A looming merger of two titans of the advertising industry may put a few new curves in Madison Avenue. Omnicom Group, one of the world ... mindsets and product needs. That requires “pretty ...

Given the high correlation between CTR with leads and conversions, this is one ... advertising also means that marketers can move away from wasting money on an audience who probably won?t click or ...