The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s lifestyle brand, which began in January 2024 with a limited-release collection of ...

Utah Yetis is no longer an option after the US Trademark Office denied the name. Regardless of whether Utah preferred to be ...

In the latest episode of Homemade, presented by Aptive Environmental, Director of Retail Parker Bushnell explains the process of managing the team store locations inside Delta Center, working with the ...

Utah Hockey Club’s path to securing its official team name has gotten ... It requested it substitute its intended use of the mark with “clothing, namely shirts, t-shirts, jerseys, sweatshirts,” and a ...

Fans are voting between Utah Hockey Club, Utah Mammoth and Utah Outlaws for the final name of Salt Lake City's NHL team. Here ...

SALT LAKE CITY, Utah — And then there were three. But how did we get here? The naming of Utah’s hockey franchise ... makes it pretty clear that the merchandise for this brand is selling ...

A note to readers • Utah Hockey Club changed its top three options ... “The name of the team is one thing, but it’s all of the merch, all of the clothing, the pucks and the mini sticks ...

The organization will turn to its fans to help find another new name with the final three names in the running being Utah Hockey Club, Utah Mammoth and Utah Wasatch.

Fans are being asked to choose Utah Hockey Club, Mammoth or Outlaws for the NHL team's permanent nickname. Here's what the ...

When professional hockey was announced to be coming to Utah last spring, it gave Utahns something new they could embrace ...