The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s lifestyle brand, which began in January 2024 with a limited-release collection of ...

Utah could not obtain the trademark since the Yeti cooler company already had a trademark which allowed them to print the ...

Utah Yetis is no longer an option after the US Trademark Office denied the name. Regardless of whether Utah preferred to be ...

In the latest episode of Homemade, presented by Aptive Environmental, Director of Retail Parker Bushnell explains the process of managing the team store locations inside Delta Center, working with the ...

Utah Hockey Club’s path to securing its official team name has gotten ... It requested it substitute its intended use of the mark with “clothing, namely shirts, t-shirts, jerseys, sweatshirts,” and a ...

Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its NHL team. Two of the proposed names came from previous surveys, while the ...

Fans are voting between Utah Hockey Club, Utah Mammoth and Utah Outlaws for the final name of Salt Lake City's NHL team. Here ...

SALT LAKE CITY, Utah — And then there were three. But how did we get here? The naming of Utah’s hockey franchise ... makes it pretty clear that the merchandise for this brand is selling ...

The organization will turn to its fans to help find another new name with the final three names in the running being Utah Hockey Club, Utah Mammoth and Utah Wasatch.

When professional hockey was announced to be coming to Utah last spring, it gave Utahns something new they could embrace ...