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The big four U.S.-based online travel agencies, including Expedia, Travelocity, Orbitz, and Priceline.com, have now just become the big two, with CheapOair rounding out the field. Given the ...

The social campaign is a boon to all involved: Travelocity builds brand awareness, ESPN's game coverage is promoted, and the college towns receive an unexpected boost in travel marketing.