In a fast modernizing, yet deeply traditional country like India nobody talks about periods, let alone sanitary pads. The topic is froth with social and cultural issues. To skirt the sensitivity ...

Don’t throw away the pickle jar just because the pickles have been consumed! There is a lot of goodness in the brine just waiting to be used elsewhere in your kitchen. Whether you prefer spicy ...

The case study looks at how Whisper, one of India's leading brands of sanitary pads, created 'Touch The Pickle', a social movement that took on the culture of shame propagated through archaic ...