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From Herradura to Guy Fieri, Every Tequila Brand Is Raising the Proof — But What’s Next for the Industry?
If you've spent any time in the tequila aisle over the past year, there's a good chance you've started seeing "High Proof" on ...
Popeyes cooking up collaboration with tequila brand Don Julio. What's going on?
Chicken-flavored tequila? Popeyes chicken and Don Julio tequila are partnering, according to a teaser the brands released on ...
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I compared Kendall Jenner's 818 tequila to George Clooney's Casamigos and was surprised by how different they were
In February 2022, the brand was accused of "blatantly copying" another tequila company's logo — though legal experts were split at the time on whether the lawsuit had merit, Insider previously ...